Last Thursday our client Jupp Castle won Marketing Campaign of the year 2014, we were all delighted for them (read our blog here for more on the award). One of the key points that the judges picked out, was that they knew Jupp Castle where genuine, honest and authentic because they could see what others had said about them through their video testimonials.
All the nominees had testimonial pages, but only Jupp Castle had video testimonials upon theirs.
Click here to see their Accountancy Testimonials page.
Here is an example for you quickly now…
The Facts About Testimonials
Testimonials are a massive factor when it comes to making a buying decision, if you aren’t utilising the praise your clients have for your company, you are missing out on a huge opportunity to have current customers help you sell to prospects. A website with a hundred testimonials will generate more leads and close more sales than a website with no testimonials every time.
From a report by People Claim, website visitors are 63% more likely to purchase a product from a site if it has product ratings and reviews.
They go on to say that customer reviews create a 74% increase in product conversion. – Nice!
Marketing land also back that up by saying 90% of consumers admit their buying decisions are influenced by online reviews.
The Facts About Video Testimonials
As alluded to in the example of Jupp Castles awards win, if you are using text testimonials on your website, you are failing to utilise the voice and body language of your satisfied customers.
This type of video testimonials is far more engaging and convincing. They will keep visitors on your site longer and increase the chances that they will make a purchase.
Remember 65% of your audience are visual learners, and as proof results show that website visitors who view video stay on a website an average of 2 minutes longer than those who don’t view videos.
How Can We Help?
By including testimonials directly within your website, you are giving website visitors information they want and need in order to make a buying decision. Testimonials on your website also provide SEO value and drive more traffic to your site, providing you with more potential leads.
At Yomp we will contact your customers, go to them, video the testimonial through pre-set questions, that we will cut into 2 to 3 separate testimonials for your website.
To support the testimonial we can create motion graphic graphs to represent all the metrics such as time saved or profits increased. We can create before and after animations to show the intricate workings of the product or service. We can add text to highlight and reinforce key points. We can of course shoot video to show the product in place and in use.
Whether you bring your clients to one central location or send out one of our crews to record them in situ, letting your clients endorse you speaks volumes.
We’ll ensure they’ll have an enjoyable experience and are flattered to have been asked to speak on your behalf.